Company Size
Early-stage growth
Headquarters
United States
Industries
Health Tech, Remote Senior Care
Core Market Segments
Home Care Agencies, Senior Living Providers
Calico Care had no inside sales infrastructure, no system to identify and target high-potential buyers, and no consistent lead generation process. This left the business unable to create predictable revenue or scale its GTM efforts.
Built a complete, end-to-end GTM sales engine in under 6 months — from persona-driven outreach to full-funnel deal closure.
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Identified high-potential buyer personas within 15 days
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Launched targeted outreach campaigns to home care agencies
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Managed the sales cycle from top-of-funnel to closed deals
Created a predictable, scalable revenue engine:
Qualified meetings
Meeting-to-pipeline conversion
Mapped and targeted high-value buyer personas for maximum ROI.
Handled every stage from lead generation to deal closure, enabling repeatable revenue growth.
