publishing

SHAPING THE FUTURE OF THE PUBLISHING INDUSTRY

Digital consumption and shifting audience preferences is rapidly changing the publishing industry. Globally the publishing market is projected to grow to $145 billion by 2028, with digital publishing accounting for over 60% of the revenue. The rapid rise in the adoption of e-books, audiobooks, and subscription-based platforms highlight the changing user consumption patterns. In 2023 alone the audiobook market grew by 25%. Despite these opportunities, publishers face fierce competition from over 25,000 digital platforms and the challenge of retaining reader loyalty in an oversaturated market.

For publishers to remain competitive, a strategic evolution across key business areas such as FinOps, sales & marketing, customer success, content monetization, platform engagement, and marketing personalization is important. Publishing businesses that leverage advanced AI-powered data analytics, improved digital reach, and explore newer distribution channels can secure enterprise growth and make their enterprise future proof. Those who adapt to the digital-first era will shape the future of storytelling and knowledge dissemination.

SERVICES

Customer Success

NextAccel helps publishers maintain strong customer relationships by offering personalized experiences, managing subscriptions, and ensuring effective digital engagement. Customer retention and engagement are driven across digital and print platforms, adapting to the evolving media landscape.

Sales & Marketing

NextAccel supports publishers by creating Sales & Marketing campaigns that drive digital subscriptions, audience engagement, and revenue growth. Services help navigate the regulatory landscape while maximizing customer acquisition and retention through targeted marketing strategies.

FinOps

NextAccel supports publishers in optimizing and improving financial operations. FinOps services ensure streamlining of billing processes and improved cash flow that contributes to publishing firms' improved financial health and profitability.

Delivery model

1

Define

The Define phase focuses on assessing current status & creating strategies to drive enterprise growth and improve operational efficiency. Customer success creates engagement models and SOPs that deliver personalized customer experiences that boost customer retention and build long-term relationships. Sales and marketing design initiatives to increase brand awareness, attract new subscribers, and optimize revenue models. FinOps develops financial frameworks to support sustainable revenue through subscriptions, advertising, and other monetization channels.

2

Deploy

The Deploy phase focuses on executing the strategies established in the design phase. Customer success leverages data from CRM platforms, engagement tools, and data-driven processes to improve retention and customer experience. Sales and marketing execute campaigns, manage content distribution, and track performance to optimize lead generation and conversion. FinOps implements financial processes that include budgeting, forecasting, and resource allocation to ensure efficient revenue and cost management.

3

Deliver

The Deliver phase is about realizing the outcomes defined in the design phase. Customer success measures retention, customer satisfaction, and lifetime value. Sales and marketing assess KPIs like audience growth, brand engagement, revenue generation, lead conversion, and campaign ROI. FinOps ensures financial success by optimizing profitability, cash flow, and the efficient use of resources to support the business’s long-term stability. Learnings from the delivery phase inform successive design-deliver cycles.

why choose nextaccel

  • Subject Matter Expertise: NextAccel has team of global experts including industry leaders from the Med-Tech Industry who have been pioneers and have led these business functions and have illustrious industry experience
  • Strategic Impact: Each service is designed to directly contribute to revenue growth, profitability, and operational excellence, driving valuation.
  • Regulatory Expertise: Prior expertise in navigating complex compliance landscapes, including FDA and HIPAA regulations, to reduce risks and maintain market access.
  • Measurable Impact: Clients achieve improved customer satisfaction scores, higher lifetime value, and enhanced retention rates.

PATH TO SUCCCESS

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Publishing